????6??19? 锛?涓????充???Labubu浠锋?煎穿??????璇?棰??蹭?寰???????姒?绗??
锛?寮????虫敞??

??????疆?╀???浜ゆ??杞?欢????宀? ?????版?锛?Labubu3.0?寸????浜や环?兼?磋?45% 锛?????娆锯??????
??浠锋?艰?骞?瓒?38% ??

??????????绉
锛?Labubu浠锋?煎ぇ璺????????锛?娉℃场???瑰??瑰ぇ??琛ヨ揣
????娑????剧ず 锛?娉℃场???规?娆¤ˉ璐ф??灏?浠?6??18?ヨ捣杩?缁??琛?3澶??

????????18?ヤ???寮?濮?
锛?娉℃场???瑰??瑰????灏?绋?搴?澶?娆″脊?虹?稿?冲??????琛ヨ揣???锛????跺?ㄥぉ????规???板? ?????虫疆?╃?存???寸?涔?澶ч???捐揣 ??6??18?ユ??? 锛?涓?灏?娑?璐硅???ㄧぞ浜ゅ钩?板????琛ㄧず?㈠?颁?涓??存??揣??Labubu3.0绯诲??
??

????涓?杩?璁拌?????锛??硅?寰?俊灏?绋?搴??炬?ュ??
锛?渚??舵??娉?杩??ユ?甯哥??璐?拱?????绫讳技?????典??????ㄤ?涓?灏?娑?璐硅??韬??锛??ㄥ??娑?璐硅??杩?琛ㄧず 锛???瑙?姝ゆ?琛ヨ揣???伴????娆℃?版?寰??????藉?
锛?瀵艰?存?㈣喘??浜烘?板ぇ骞?澧??? ??

锛?6??18?ヤ???锛?璁拌???瑰?ユ场娉＄???瑰井淇″?绋?搴??炬? 锛????颁??舵??娉?杩??ユ?甯哥?????

????6??19?
锛????婀??伴?绘?ラ??锛?涓?浣?娉℃场???瑰???ㄧ?ユ??浜哄＋琛ㄧず 锛?杩???Labubu?ㄥ?ㄧ???惰?蜂?瓒?楂???害
锛?涔?娉ㄦ???颁?涓?灏?褰卞??娑?璐硅??璐??╀?楠???涓????涓锛???姝よ?琛?浜???????????浼??? 锛?姝ｅ?寮???嚎涓?棰??
锛?璁╂?村?浜鸿?藉?涔板?
??

?????︽???涓?璐㈢?锛?娉℃场???圭?稿?崇?ユ??浜哄＋琛ㄧず 锛?娉℃场???圭?稿?充骇????琛ヨ揣涓?浼????板?鸿?寰?锛?涔????ㄤ?瀹?绋?搴︿?瑙??块?????褰卞????

??????娉℃场???瑰??瑰ぇ??琛ヨ揣褰卞??
锛?Labubu?ㄤ???甯??虹??浜ゆ??浠锋?肩??舵?磋? ??

????浠ュ??宀?APP涓????????归????绯诲??Labubu??浠朵负渚?锛??舵??浜ゅ??浠锋?ヨ????版? ?? 锛?浠?2279.7??璺???181.3??
锛?璺?骞?瓒?48%??

?????煎?娉ㄦ?????锛?杩?娉㈤??浠锋疆宸茬???寤惰?虫?翠釜Labubu绯诲??
????宀?APP浠??ユ?版???剧ず 锛?Labubu?????归??
??绯诲??甯歌?娆剧??浠锋?煎?洪?村凡???借??08????85??
锛???????娆锯????????浠锋?间负2048????

???????ㄤ??ㄥ????6??10?锛???宀?APP甯歌?娆剧??浠锋?煎???92????10??涔?? 锛?????娆锯?????? ??????浠烽?杈?699??
锛?杩????崇??锛??????版?ヨ?骞?宸茶?杩?50% ??

?????︽????娼??╀???浜ゆ??杞?欢???版? 锛?Labubu 3.0?茬??浠锋?兼????涓?璺?绾?0%
锛??寸??锛???涓??茬??锛????朵环浠?琛ヨ揣????1500??2800??澶у?璺???50??800??
??

???????瑙锛?LABUBU??场娉＄???圭???IP??THE MONSTERS
??绮剧?靛ぉ?㈢郴??涓???涓?涓??? 锛??变腑?介?娓??璁″?榫?瀹跺????浣?锛?????婧?浜?2015骞寸??缁?????绁?绉???甯??°??
锛??跺??????????ヨ????娆ф．????绮剧???LABUBU????灏??虫?
?????肩????涔?棰???娇?剁??榻垮?????锋????绗?瀹 ??杩?绉????翠?缁?瀹＄???璁捐?锛??????浜?姣?缁??╁?疯????涓?? 锛???璧?浜?浜??舵??? ?????????ф?
??

????浠?骞???
锛?LABUBU 3.0绯诲???ㄥ?ㄧ??姝ｅ????锛?褰??ュ?崇?婚《缇???pp Store璐??╂? 锛?骞跺?ㄥ???板?????????疆??缇??芥????淮?????璐硅?????ㄦ?????虫????堕??＄??
锛?10?跺????虫?㈢┖锛??卞?戒鸡?﹂?ㄥ????冲???㈣喘寮???娣蜂贡 锛??ㄥ??浜у??琚?揩涓?? ??

????6??14?
锛?寰???璇?棰?#娉℃场???逛腑姝?ABUBU?╁?界嚎涓?????涓?搴﹀?蹭?????
??褰?澶锛?娉℃场???归?╁?斤?POP MART Korea锛???甯?????绉 锛??变?杩???绾夸??????板?哄??ㄦ??ㄥ??ㄤ???????蹇
锛????稿?椤惧???瀹??ㄧ疆浜?棣?浣?锛?骞惰?村??浜???渚??翠?璐ㄧ????? 锛???姝ゅ?冲????朵腑姝?ABUBU姣?缁??╁?跺??LABUBU姣?缁??ュ???ｅ?ㄧ郴??浜у????绾夸?????????稿?灏芥??澶у????浠ユ?翠护浜烘弧???????℃?㈠???? ??

??????????LABUBU?????????哄?? ??锛?娴峰?抽?ㄩ?ㄤ?姣?杈?蹇?
??

??????捣?冲??甯?6??17?ユ??
锛?杩??锛?瀹?娉㈡捣?虫??灞???浠?娴峰?冲?冲???ㄥ?涓??瑰?跨??╁?
??濉??????绛?璐х?╄?琛??ラ?? 锛????拌?姣?缁??╁?风??浼间镜????Labubu?ユ?ョ簿?电郴??????浣?????缁???绯绘???╀汉纭??
锛?璇ユ?硅揣?╁??涓轰镜??璐х? ??缁?娓??锛?渚垫???跨??╁?峰?辨??20240涓?????? 锛?娴峰?冲凡渚?娉??ｇ??璇ユ?硅揣?
??

????姝ゅ?
锛?杩??锛?姝︽?澶╂渤?哄?烘捣?冲?ㄥ??ュ??????琛???绠℃? 锛??????????┾?????虫?ラ????
?????崇????瀹㈣????╁???烘??惧??寮?甯
锛?缁?寮?绠辨?ラ?锛?浠?琛????╁??涓??ヨ?锋场娉＄???圭?╁?跺??44涓??

????浜?绾у??轰? 锛???澶ч??琛ヨ揣??浜?????浜や环涓?婊?娑???奖??
锛?6??19?锛?娉℃场???硅?′环澶ц?瓒?5% 锛????拌?′环??48.6娓???/?锛??歌?浜?6??12?ョ????楂??
锛?绱??璺?骞?瓒?12% ??

?????ㄦ?涔???锛?娉℃场???圭???′环涓?璺??姝???杩?
??浠?浠?骞村勾??85娓???/?″乏? 锛?????12?ヤ?搴︽定?充?骞存??楂???83.4娓???/?
锛???澶ф定骞?杈?33%????浠?2024骞村???充?锛?娉℃场???圭???′环娑ㄥ?瓒?杩?浜?11?? ??

????绮ゅ?璇??稿?ㄧ???ヤ腑琛ㄧず 锛?灏界?娉℃场???瑰????浼?璐ㄧ??IP ??寮哄ぇ??????褰卞??????涓?????灞???甯??轰唤棰?
锛??峰?涓?瀹???浠峰?兼????锛?浣?杩?楂???浼板?间????戒娇?堕??复??璋?椋??
??